I work in video production and you can spend £400/500 on one camera battery and then another £500 on the charger for it lol. Its obnoxiously expensive, but it is in line with the pricing of the industries it is aimed at. The stand is priced appropriately for its target demographic. But for you a $999 or $750 phone may make sense. For them a $999 phone does not make sense, when there are $50 phones that do pretty much the same things. Consider this the Average income in a lot of the world is about $1700.

A thousand dollar stand is nothing for a company thats kind of well established.ģ) Worth is subjective. And most developers work at companies and their coding systems are provided for by the company. Im sure they'd be fine with an extra $1000.īut as apple said in their keynote their biggest pro market are developers. Idk about the video editing industry but im sure this paradigm holds when you consider that theres a market for $43,000 reference monitors. They literally spend tens of thousands of dollars on analog synths when they can buy digital synths for like $300 and get almost the same result. Hell Music producers have been known to buy really expensive analog gear. ( Admittedly that's a stupid reason so move on over to reason #2)Ģ) Throughout the presentation Apple made it clear who they're making the Mac Pro for, Professionals! The guys ( and girls) who work with 1000 track Logic projects and people who make documentaries in 8K.

Mac stand 1000 dollars